ShopDeck Raises $8 Million in Series B to Enhance D2C Offerings and Expand Team

ShopDeck, a Bengaluru-based provider of software solutions tailored for direct-to-consumer (D2C) businesses, has successfully secured $8 million in a Series B funding round, led by Bessemer Venture Partners. The round also saw participation from Elevation Capital, Chiratae Ventures, and Venture Highway. This fresh capital injection will enable ShopDeck to ramp up its hiring efforts and further invest in enhancing its product offerings.

According to the cofounder Rishabh Verma, the majority share of the funds would go towards building a better team, along with the introduction of new product innovations. As he himself stated during one interview, “We’re going to focus on recruiting a great team, spending money on product development and really experimenting on pushing the limits of what we’re offering.”.

ShopDeck was founded in 2022 by Verma and Harmin Shah after their earlier e-commerce venture, WMall, was shut down. Talking about the shift, Verma said, “We closed that business in 2022 and started from scratch this new model (ShopDeck).” ShopDeck now helps D2C brands not only set up their online storefronts but also optimizes them for profitability.

ShopDeck provides the following services for D2C brands: website development, customized storefront design, catalog management, and support with marketing and pricing strategies. This platform is very effective for long-tail design categories such as fashion, apparel, jewelry, home goods, and kitchenware as it helps merchants navigate the intricacies of selling products online.

A key differentiator for ShopDeck is that it also allows new businesses, noted Verma, who explained that 90% of merchants with whom they work sell their products for the very first time. Since incorporation, the company has developed over 500 brands through online stores. Some known brands that ShopDeck has developed are JerseyKart, Rizik, ichaa, AS Platinum, Fargo, and many more.

The parent company, Blitzscale Technologies, of ShopDeck has seen significant growth in revenues. Its revenues for FY 2022-23 stood at INR 19.5 crore, up 41% from last year. However, it reported a net loss of INR 9.2 crore during the same period and incurred an EBITDA loss of INR 11.8 crore. The figures are derived from financial data on Tofler.

ShopDeck has to contend with a highly competitive e-commerce enablement platforms landscape with peers like Shopify, Magento, and WooCommerce offering similar storefront and sales tools. Other competition to ShopDeck would be found in shipping and marketing: Shiprocket and Shipway.

Looking forward, the funds will be used by ShopDeck to expand the services and features it offers, focusing on improving the experience of the merchant. Helping brands build and grow their direct-to-consumer businesses, ShopDeck aims to become a key player in the rapidly evolving e-commerce landscape where many small businesses look for robust tools to scale efficiently.

The Series B funding round is indeed a significant milestone for the firm that is looking to target the larger competitors in this space of e-commerce in its quest to continue the targeting of emerging brands. Through an expansion of its team and honing of its platform, the company is set to further expand its share of this Indian and global D2C market.