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The successful New Zealand-based artificial intelligence startup, Grw AI, was able to raise $2.4 million in pre-seed funding led by the U.S. and Australian investors that include top tier venture capitalists and experienced sales-oriented and scaling angel investors. Notable names included include former Salesforce executives, trainers, and industry leaders: Shari Levitin, Lauren Vaccarello, and David Brock. This diverse group of investors brings deep industry knowledge and strategic guidance to Grw AI as it prepares to scale.
Founded in 2024, Grw AI is a company that uses the power of AI to offer scalable, personalized sales coaching for B2B teams. The company has a strategic focus on establishing its headquarters in San Francisco and expanding its engineering team in New Zealand to disrupt the global sales coaching market.
Revolutionizing the Sales Coaching Industry with AI
Grw AI’s flagship offering, “Taylor,” is the virtual sales coach that works through AI and real-time, customized coaching. Because Taylor is completely integrated into platforms such as Salesforce and HubSpot, it will allow sales professionals to prepare more effectively for meetings, facilitate deals, tackle objections, and close more sales better. It was designed for seamless fitment into existing workflows, so modern sales teams can work through it pragmatically.
The company has already displayed excellent results, with early adopters reporting high improvements. For instance, TradeWindow reached 100% target completion within only the first quarter of utilizing the platform, while Relab experienced a 400% increase in monthly sales. Moreover, users saved more than four hours per week on administrative tasks, indicating that the platform is highly efficient and worth using.
Grw AI’s Vision and Growth Trajectory
Grw AI was founded by a trio of experienced professionals: Alex McNaughten in B2B sales, Alistair McLeay in machine learning, and Daniel Ash in AI technology. It is a platform founded by a seasoned entrepreneur, Alex McNaughten, and a Cambridge-trained machine learning expert, Alistair McLeay, together with Daniel Ash, who has a strong background as a CTO in AI and data science, to overcome the limitations of traditional sales coaching. Shared vision should be to offer scalable, customized coaching across all levels of sales teams that will allow for the enhancement of performance as well as higher sales quotas.
McNaughten, who is the co-CEO of Grw AI, explains that 1:1 coaching is transformational; it shapes one’s entire career and sales performance trajectory. By scaling personalized coaching through AI, Grw AI is able to deliver high-quality sales coaching at a much greater scale.
Since its inception in April of 2024, Grw AI has gained 20 paying customers from the US, Australia, and New Zealand. IDEXX which is listed on Nasdaq, Relab, Neara, and Lumin some of the clients who through the platform’s real time feedback and tailored coaching enjoyed outstanding results and growth and drive. For example, this year, Relab reached a 400% spike in monthly sales that it states it was able to achieve only because of the Grw AI platform.
U.S. Expansion and Global Opportunity
A recent funding round has empowered Grw AI to accelerate expansion in the U.S. It is one of the key markets for AI-driven sales tools. The leadership team of the company visited San Francisco to negotiate funding and explore the immense opportunities in the U.S. McNaughten shared that the company has actually been successful in raising funds in the United States. He claimed one investor committed $400,000 after a very casual meeting at a poker game. The company even made connections with industry leaders. One of them includes Slack’s Chief Revenue Officer. He mentioned that there’s immense potential for collaboration and growth in the United States.
According to the Co-CEO McLeay, although the immediate thrust of the company remains focused upon the U.S. market, Grw AI remains deeply committed to its roots in New Zealand. The company is working on building a world-class engineering team in New Zealand, which will be helpful in driving further product innovations.
Impressive Early Results and Future Prospects
The success stories from early adopters underscore the effectiveness of Grw AI’s platform. Customers have reported dramatic improvements in their sales performance and significant time savings on administrative tasks. The ability to receive real-time, personalized coaching has proven to be a game-changer, allowing sales professionals to tackle complex customer challenges with confidence.
Looking forward, Grw AI is going to experience tremendous growth as it continues to expand its presence across the U.S. and beyond. With its unique combination of AI technology and tailored coaching, Grw AI is well-positioned to disrupt the traditional sales coaching industry and become a key player in the global market for AI-powered sales enablement tools.
