Google Launches AI-Powered Video Creation Tool for Workspace Users

Google has released its newly announced AI video creation tool known as Google Vids, which uses the might of its Gemini AI model to create videos straight from Google Drive files and text descriptions. The feature will be rolled out to select users of select Google Workspace editions as it aims to make it easier to create workplace or marketing videos.

One can begin from scratch or choose several of the templates available on Google Vids to create a basic draft. If one has no idea where to start, they can choose the “Help me create” button, which gives one suggestions about which script to use. This allows easy production of videos, mainly benefiting businesses that want to produce content in short periods of time.

Moving beyond the template, the platform allows users to import photos, videos, and other multimedia on the site. And, of course, Google Vids has a virtual recording studio where one can add his own personal twist to the video. You can record your own videos, voice overs, or upload photos and videos straight into the site to make the content even more customized to what you want to achieve.

Unlike Runway’s Gen-2 or OpenAI’s Sora, AI tools that generate entirely new videos from scratch, Google Vids primarily appears to work as a content compiler into the form of a video. It aggregates the text, images, and other media into a slideshow kind of a presentation based on what has been uploaded into it, in this case, the document, or the input given by a user. This is what gives it utility for simply professional-looking or simple videos without heavy editing skills.

This belongs to the Google Workspace suite, where users can team up seamlessly to collaborate. A number of users can work on the same project real-time, thus making it easier to have a number of people work together to create content and share ideas and feedback, also making rapid adjustments possible.

Google Vids is actually accessible to users of all these Workspace plans: Business Standard, Business Plus, Enterprise Standard, Enterprise Plus, and Essentials. Its rollout is a giant stride toward making AI-powered video production more accessible to the business world, smoothing its way toward producing high quality videos for marketing and even internal communications.

As the number of video content to be created for in-office use continues to rise, Google Vids will become an essential piece of equipment for any business that wants to make more effective and efficient video content within the next several years.

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