CellPoint Digital Secures $30M Funding to Drive Global Expansion of Payment Solutions for Travel Industry

UK-based CellPoint Digital, a payment orchestration solutions provider for airlines and travel companies, completed a funding round led by Toscafund and Penta Capital for $30 million. This funding will be placed mainly on the expansion of the company beyond its traditional boundaries, as the innovative services that it provides are in high demand internationally.

Founded by CEO Kristian Gjerding, CellPoint Digital offers a comprehensive payment orchestration platform designed to help travel brands boost revenue, optimize transaction processes, and enhance the customer experience during the booking journey. The platform provides a seamless payment experience by presenting travelers with preferred payment methods regardless of their location, ensuring smoother, more efficient transactions for both merchants and customers.

A critical feature of the CellPoint Digital solution is its ability to enhance rates for payment authorization, which is sensitive to the travel industry’s reliance on cross-border payments and success for any transaction. By using the multi-acquirer model, the platform unlocks new avenues for growth by means of travel brands, ultimately reducing transaction costs-especially on international payments-through intelligent routing.

The high degree of control and transparency that the platform provides over merchants’ payment processes is an important advantage within a fast-paced travel industry. CellPoint Digital technology further supports diversified payment methods, which travel brands use to present customers with options best suited to their preferences- higher engagement and conversion rates, in turn.

CellPoint Digital’s flagship OOSD is the most significant evolutionary step in airline commerce as it enables travel businesses to move from legacy Passenger Service Systems to modern offer and order architectures. It covers all customer touchpoints with payment-driven offer creation and management, providing a unified, scalable real-time order management and fulfillment solution. Additionally, the platform contains data-driven personalization at scale, providing brands with the means to tailor the customer experience and increase satisfaction.

With such an innovative approach to payment orchestration, CellPoint Digital has managed to establish strategic partnerships with major players in the travel industry, such as Virgin Atlantic, Southwest Airlines, Sabre, Cebu Pacific, Avianca, and most recently, Riyadh Air, VoePass, and La Compagnie. These collaborations clearly demonstrate the trust placed by top airlines and their traveling brands on CellPoint Digital’s technology, which promises to optimize their payment solutions and enhance their customers’ booking experiences.

CellPoint Digital’s funding round and its focus on expanding reach well position this company for an even brighter future as it continues to reshape the payment processes within the global travel sector. With a flexible, robust platform that can evolve with changing airline and travel brand needs, CellPoint Digital is perhaps best positioned to lead the industry in shifting the way payments are managed. Dedicated to creating a more effective, customer-centric payment ecosystem, the company is an essential contributor to the travel technology space.