Latest post
Brighty, a digital finance platform based in Switzerland, has raised $10 million in a funding round led by Futurecraft Ventures. This mainly cryptocurrency payment-enabling startup is positioning itself as a key player at the intersection of crypto and traditional finance. The funding will see Brighty, that currently operates in Europe, expand its UK offerings due to increased adoption rates in these regions.
Founded in 2021 by former Revolut executives Roger Buerli and Nick Denisenko, Brighty seeks to bridge the gap between crypto assets and the real world as it provides streamlined user experience and clear solutions for managing both cryptocurrencies and fiat currencies. The platform caters to digital nomads, crypto earners, and the global workforce, aiming to provide an efficient solution for people who may want to use crypto as a method of everyday spending.
Meeting the Rising Demand in Crypto Payments
There is the growing demand for cryptocurrency payments, particularly in locations such as Europe and the United Kingdom, where there appears to be an increasing wave of using crypto for making business transactions, funding rounds, and even salaries. As crypto is becoming common, there is a significant need to have reliable and user-friendly solutions with which people can manage earnings in crypto and use in their daily lives. Roger Buerli, the chief executive officer and co-founder of Brighty, pointed out that the company is on a mission to make it as easy as cash by using the increasing trend in crypto for cross-border transactions and financial flexibility.
The increase in crypto adoption has made it easier to hire international talent as more companies opt to pay their employees in cryptocurrency. Brighty aims to change this by creating a platform that enables users to spend their crypto earnings seamlessly. The company aims to provide a transparent, easy-to-use solution that addresses the most significant barriers to mass adoption: poor user experience and a lack of transparency.
Solving Key Challenges in Crypto Finance
Nick Denisenko, co-founder and CTO of Brighty, said that the two significant barriers to the full implementation of crypto finance were a bad user experience and lack of transparency. For him, who had past experience at Revolut, such issues were the perfect opportunities that Brighty could address. The company bridges traditional digital banking with the power of stablecoins and decentralized finance (DeFi), building an easy financial platform in sync with fast-changing market needs.
The increase in the global workforce defines Brighty’s growth. Today, many of these workers, especially those in the crypto space, earn their salaries in digital currencies and need a mechanism through which they can spend their earnings on everyday necessities. Brighty was born to serve this emerging demographic by making it easy for users to convert crypto into fiat currency while expressing it in real-world applications.
The Brighty Platform: Combining Traditional Finance with Crypto
Brighty offers cryptocurrency and traditional banking services by giving users access to European IBAN accounts as well as physical and digital VISA cards. It supports a multitude of cryptocurrencies, such as Ethereum, Tron, Polygon, and Arbitrum custodial addresses, enabling them to easily manage and swap their digital assets. Clients can quickly convert their cryptocurrency into fiat currencies like EUR, USD, and GBP and even send money to friends or family, shop online, or pay for goods in stores.
Apart from its capabilities in managing cryptocurrencies, Brighty offers unique features that separate it from other financial platforms. For example, the platform incorporates AI-driven investment tools aimed at helping users manage their portfolios and diversify as well. In addition to this, Brighty is known to reward users’ daily returns of up to 5% APY on stablecoin card balances, leveraging decentralized finance mechanisms to amplify users’ earnings.
More Features through AI for Investment Management
Brighty has just released the AI-driven crypto investment which incorporates data-driven diversification of portfolios based on diversified sectors, such as Momentum, Energy, Real Estate, and Dividends, and other categories. Their goal is to empower all users in their informed investments and maximize portfolios. Such features are set to develop into innovations to serve users.
The role of AI in Brighty’s platform is going to change the way users manage their investments and finances. AI technology is going to play a central role in simplifying investment management, making it more accessible for everyday users and increasing their overall returns. By offering AI-driven tools, Brighty aims to make complex financial strategies more understandable and easier to implement.
The Future of Crypto Finance and Mass Adoption
Brighty envisages a future in which everyone carries around a crypto wallet integrated into their smartphones and using it as smoothly as the most traditional banking application. With maturity in the crypto-finance industry, Brighty will be able to make a difference by getting cryptocurrencies closer to the mass market. The company believes that mass adoption of cryptocurrency will not only make the finance industry more robust and flexible but will also help to grow the global workforce, which has become increasingly mobile and decentralized.
With a $10 million funding, Brighty is poised to be one of the leading companies in the crypto-finance space. Improving the user experience and fixing issues around transparency, Brighty will help set the stage for widespread adoption of cryptocurrency in life and day-to-day activities.
Strategic Growth in Europe and the UK
Funds from this crowdfunding will enable Brighty to strategically expand into core markets such as Europe and the UK, where the acceleration of crypto adoption is reported. These regions have recently shown tremendous growth in cryptocurrency usage for business and personal transactions, making them great candidates for Brighty’s growth. Brighty’s solution satisfies the requirements of digital nomads, crypto earners, and the greater working class that increasingly depends on cryptocurrencies as a primary medium for financial exchange.
source: tech.eu
